3x
835km
601hp
258k+
Strategic Timeline Acceleration: Market Momentum Behind Early Launch
Lei Jun, the founder, chairman, and CEO of the smartphone giant, announced today on Weibo that the YU7 will be launched at the end of June. This represents a significant acceleration from the originally planned July timeline, demonstrating Xiaomi's growing confidence in both its production capabilities and market positioning.
There will be many other major new products to be launched at the same event, including the second tablet featuring Xiaomi's in-house developed Xring O1 chip, the Xiaomi Pad 7S Pro, showcasing the company's integrated ecosystem approach that spans automotive, computing, and mobile technologies.
YU7: Tesla Model Y Challenger Specifications
Innovation Focus: Maximum efficiency with industry-leading range capabilities surpassing Tesla Model Y variants.
Innovation Focus: Balanced performance and range with dual-motor all-wheel drive configuration.
Innovation Focus: Ultimate performance flagship with hypercar-level acceleration and premium battery technology.
Market Reception and Pre-Order Performance
The number of pre-order inquiries for the YU7 following its debut exceeded the SU7's performance during the same period, with market analysts noting the SUV format's broader appeal in the Chinese automotive market where SUV-to-sedan sales ratios favor utility vehicles 3:1.
As of May 25, the number of users who had paid a deposit to reserve the SUV was about three times that of the SU7 during the same period, indicating significantly stronger initial market traction.
As of June 13, they have become available at 317 Xiaomi EV stores across 86 cities, demonstrating rapid retail network scaling ahead of launch.
The YU7 has a broader audience than the SU7, and Xiaomi was highly confident in this model, reflecting the company's strategic pivot toward family-oriented buyers.
The starting price of the YU7 will not be just RMB 20,000 ($2,780) higher than the SU7 electric sedan, maintaining competitive positioning against established rivals.
Advanced Technology Integration: HyperVision and Beyond
The YU7 features Xiaomi's HyperVision display system, comprising three miniLED screens spanning 1.1 meters across the dashboard. All displays are powered by a Qualcomm Snapdragon 8 Gen 3 SoC, which Xiaomi says allows for 1.35-second boot-up times and OTA update installation in as little as 15 minutes.
Charging and Range Leadership
Built on an 800-volt high-voltage platform enabling 5.2C charging speeds that can add up to 620 km of range in just 15 minutes of charging.
Utilizes both LFP and NCM battery technologies with reinforced shells featuring bullet-resistant coating for enhanced safety protection.
The vehicle structure includes a 2200 MPa ultra-high-strength steel integrated roll cage developed in collaboration with academic partners.
Features dual-chamber air suspension with 75mm height adjustment and advanced aerodynamics achieving 0.245 Cd drag coefficient.
Financial Performance and Profitability Path
In the first quarter of 2025, Xiaomi's EV business generated RMB 18.1 billion ($2.5 billion) in revenue, representing an 11.04% sequential increase from the previous quarter despite the traditional industry slow season.
Lei Jun said today that Xiaomi's electric vehicle (EV) business is expected to turn profitable in the second half of 2025, positioning the company to become the fastest Chinese EV manufacturer to achieve profitability among new automotive brands.
Production Scaling and Market Impact
Xiaomi's Beijing plant second phase completion scheduled for mid-June 2025, bringing total annual capacity to 300,000 vehicles.
The SU7 series, including the standard SU7 and SU7 Ultra, has already demonstrated success for Xiaomi in the EV market, with monthly delivery volumes exceeding 20,000 units for eight consecutive months.
The YU7 directly targets Tesla's Model Y, which delivered 101,873 vehicles in China from January to April 2025, representing a significant market opportunity.
Xiaomi plans to begin overseas vehicle shipments in 2027, with the YU7 expected to play a crucial role in international market expansion.
But I believe the YU7 has an irreplaceable and unique appeal. At the same time, the YU7 has extremely distinctive features. It has both elegant styling and high performance, but also offers a sense of luxury and spatial comfort, along with advanced smart technologies
Competitive Landscape and Strategic Implications
The YU7's specifications position it favorably against Tesla's refreshed Model Y. The single-motor RWD and Long Range AWD variants of the Tesla Model Y offer a CLTC range of 593 km (369 miles) and 719 km (447 miles), respectively, while the YU7 Standard RWD delivers 835 km range, representing a significant advantage.
