€29,900
434km
168kW
20min
Game-Changing Pricing Strategy Disrupts European EV Market
The Chinese automotive revolution has found its European flagship. Leapmotor's B10 electric SUV launched across select European markets in late July 2025, delivering a price point that fundamentally challenges the established order in compact electric vehicles.
Backed by automotive giant Stellantis through a strategic partnership where the European conglomerate holds 51% of Leapmotor International, the B10 benefits from advanced chassis tuning by Stellantis engineers and access to European distribution networks. This collaboration positions the model as more than just another Chinese import—it's a hybrid of Eastern innovation and Western engineering expertise.
Technical Sophistication Meets Aggressive Pricing
Value Focus: Standard panoramic roof, 18-inch wheels, 360° camera, and comprehensive ADAS suite.
Premium Features: Heated/ventilated eco-leather seats, ambient lighting, wireless charging, and advanced driver assistance.
Advanced Technology Platform: LEAP 3.5 Architecture
The B10 utilizes Leapmotor's sophisticated LEAP 3.5 platform with optimized 400V electrical architecture that still delivers impressive 168kW DC charging capability. This advanced power management system allows 30-80% battery replenishment in approximately 20 minutes, matching performance of more expensive competitors.
14.6-inch 2.5K resolution floating touchscreen powered by Qualcomm Snapdragon 8155 chip provides smartphone-like responsiveness with LEAP OS 4.0 Plus interface.
Despite 4.52m length, interior offers 2.39m rear seat to footwell distance, 1.40m rear width, and class-leading headroom of 1.03m front, 1.01m rear.
17 ADAS features, 360-degree camera system, and high-strength steel safety cage targeting five-star Euro NCAP rating.
LFP batteries with CTC 2.0 technology integrate directly into chassis structure for improved rigidity and space utilization.
Competitive Landscape Analysis
The B10's market positioning creates immediate pressure across multiple segments. Primary competitors include the BYD Atto 3 (€37,700+), which offers similar dimensions but significantly higher pricing, and established European alternatives like the Peugeot e-3008 and Renault Scénic E-Tech, both approaching €40,000 in base configuration.
Dimension and Performance Comparison
At 4,515mm length × 1,885mm width × 1,655mm height with 2,735mm wheelbase, the B10 measures 60mm longer and 10mm wider than the BYD Atto 3, while maintaining lower height for improved aerodynamics. This translates to superior interior space utilization despite comparable exterior footprint.
European Market Strategy and Availability
Orders opened July 30, 2025, in select markets, expanding to full European availability through September 2025. Apple CarPlay/Android Auto via OTA update December 2025.
Initial European units imported from China, with potential production shift to Stellantis' Zaragoza, Spain facility beginning 2026 to avoid import tariffs.
Base model €29,900 confirmed, larger battery and Design trim pricing to be announced September 1, 2025, alongside complete specification details.
Aimed at young professionals, small families, and budget-conscious buyers seeking premium EV technology without premium pricing.
Advanced Autonomous Capabilities Coming Late 2025
Higher-specification B10 variants feature 128-line Hesai ATX LiDAR sensors, mmWave radars, and high-resolution cameras enabling Navigate on Autopilot (NOA) functionality for urban environments. Leapmotor plans European NOA rollout by end-2025 subject to regulatory approval, positioning the B10 as one of the most affordable vehicles offering Level 2+ autonomous features.
Market Impact and Industry Response
The B10's European launch represents a critical inflection point for the electric vehicle market. With premium technology delivered at mass-market pricing, traditional manufacturers face unprecedented pressure to justify their value propositions in the face of Chinese innovation and manufacturing efficiency.
Tariff Implications and Pricing Strategy
The significant price differential between Chinese (€12,000 equivalent) and European (€29,900) markets reflects combined impact of 30.7% import tariffs, shipping costs, European specification adaptations, and distribution margins. Despite these additions, the B10 maintains substantial competitive advantage over European alternatives.
Looking Forward: The Chinese EV Challenge
As European production potentially begins in Spain and additional Leapmotor models enter the market, the B10 represents the vanguard of Chinese automotive expansion into premium Western markets. The combination of Stellantis partnership, competitive pricing, and advanced technology creates a compelling template for future Chinese EV market penetration.
The Leapmotor B10 is available for order across select European markets from July 2025, with pricing starting at €29,900. Full specification and pricing details for all variants will be announced September 1, 2025.
