Four brands, one logo
Swisscharge was founded in 2014, which makes it one of the older names in Swiss public charging. Gofast has been fully owned by Energie 360° since 2022 and built HPC sites at Aldi Suisse stores. Move Mobility arrived last year and brought 4,700 charging points with it. Energie 360° Mobilität was the utility's in-house division.
All four now sit inside Joya Mobility AG. The parent keeps the Energie 360° name for energy supply and related services, while the e-mobility business moves under Joya, which remains a wholly owned subsidiary.
7,500 public points, 25,000 in total
The 25,000 figure in Joya's own communication covers public and private infrastructure together, mostly fleet depots and business sites. The public network is 7,500 points. That is enough to make Joya the largest charging operator in Switzerland from day one.
The split matters for pricing. Just 2,200 points belong to Joya's own network, where the company sells its own subscriptions and tariffs. The remaining 5,300 are operated on behalf of partners such as the retailer Coop. Drivers will meet both kinds of site in the app, and the price they pay can differ.
"We make e-mobility simple," said Reto Baschera, CEO of Joya, pointing to a single app, transparent pricing and subscriptions for private and business customers. A B2B portal for fleets is part of the launch.
CHF 150 million by 2030
Joya plans to put roughly CHF 150 million into the Swiss network by 2030, about €160 million. The company frames the spending as a way to keep value creation in the country. It also says it wants roaming offers aimed at drivers from neighbouring countries and a loyalty programme for frequent users. Autocharge and Plug & Charge are promised by 2027.
What a charge costs per 100 km
Hardware counts are easy to announce. Prices are what drivers feel, and this is where our own arithmetic helps. Take a family EV that uses 20 kWh/100 km. Roughly CHF 0.65/kWh at a Swiss public fast charger gives CHF 13 per 100 km. Charging the same car at home at around CHF 0.30/kWh gives CHF 6. At 15,000 km a year that is CHF 1,950 against CHF 900. These are example figures, since Joya has not published its tariffs yet.
Compare that with a petrol car at 7 l/100 km and fuel at CHF 1.80/l: CHF 12.60 per 100 km. Public fast charging in Switzerland is not far from petrol. Home charging is where the money is saved. You can run your own numbers in our charging cost calculator.
Roaming is the other cost lever. A Czech or German driver crossing into Switzerland pays whatever the local operator charges plus the margin of their home provider's roaming partner. Our supercharger database holds 483 locations across Europe with their prices, and the spread between countries is wide. Joya's roaming deals for neighbouring markets could matter more to cross-border drivers than the brand change itself.
Consolidation is happening elsewhere too
Charging companies have been buying each other for years. In September we reported on ABB E-Mobility taking over ASKO's truck charging service in Norway, 60 chargers and 5.5 GWh a year. Smaller operators rarely have the balance sheet to keep up with hardware replacement cycles, and payment roaming is an expensive business on its own.
For drivers the practical question is whether a merger lowers prices or just changes the logo on the charger. On the fast-charging side, the reference point remains what a car can actually take. We used the Range Rover Sport EV's 22-minute 10-80% claim recently as an example of how peak power figures only matter when the charger and the battery agree.
What drivers should do
If you drive in Switzerland, download the Joya app when it launches and compare its subscription price with your current provider's roaming rate. Subscriptions only pay off above a certain monthly volume, and the calculation is quick: take your monthly kWh, multiply by the price difference per kWh, then subtract the monthly fee. Our EV savings calculator and the cheapest-supercharger list give you the comparison points.
There is no announcement yet on whether the four old brands' tariffs survive unchanged. Joya says existing offerings and sites will move to the new brand over the coming months. The first charging parks already carry the new logo.
Source: https://www.electrive.com/2026/10/01/joya-new-swiss-cpo-replaces-four-charging-provider-brands/